In the News
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Georgetown University Strikes Social Media Gold By Letting Students Become Snapchat Storytellers
American Marketing Association
There’s something illusory about marketing materials given to prospective university students. Shiny pages featuring shiny smiles with shiny white teeth in the foreground, cloudless blue skies in the background and copy that promises fun times today and bright futures tomorrow. But is this actually what the college atmosphere is like? What, exactly, do students do all day? Prospective students want genuine answers to important questions about where to spend their college years.
Snap to It: Tips for Brands to Get Started on Snapchat or at Least to Think About Now
PR NEWS
Like all social media platforms, Snapchat is tweaking itself, and the social community responds with changes of its own. Just weeks ago it was accurate to say Snapchat contained no e-commerce ads, that it averaged 8 billion daily views and that curated content on the evanescent platform was strictly verboten, a liability for brands intent on having maximum control of the message.
How to Leverage Geofilters on Snapchat
PR NEWS
Once you have the basics of Snapchat down, Geofilters are a next-level tool for reaching your audience. It may not be obvious at first how to use both Community (free) and On-Demand (paid) Geofilters to engage an audience, but once you learn how to think about them from various angles, there are several ways to be smart and strategic about Geofilter use.
Laura Wilson, director of digital engagement & social media at Georgetown University, is heading a session on Geofilters at the PR News Snapchat Boot Camp, July 12 at the Yale Club in New York City. Here are a few of the tips she plans to discuss with the audience in the pursuit of bringing Snapchatters together to share content: